Similarly, a product might be too expensive to ship and may be better suited for selling in person. If a product is too expensive to manufacture or purchase wholesale, it has a low potential for profitability. Profitability: You want a niche that is profitable so you can see a return on your investment and build a profitable online store. One of the biggest mistakes new business owners make is not focusing on the three components of choosing a niche: The first step in starting your online store is to determine a niche market you’d like to serve.
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